Global round-up: NYT branches out to London

To attract more international clients, The New York Times is setting up a team in London to focus on native advertising and paid posts.

The Guardian reports the team will be head of the newspaper’s T Brand Studios and will be headed by Kaylee King-Balentine, who currently oversees the studio’s video operations

The branch launch next month with a staff of four.

Native advertising, which matches the form and function of the platform it features on, has been a focus for the NTY since last year.

The paper’s best received piece was its post on women prisoners, which was used to promote TV series Orange is the New Black.

BBC to promote local journalism

Bloggers, independent journalists, and local news organisations will soon partner with the BBC.

The broadcaster is considering using a linking tool to enable these entities to share local stories on its site, as well as a training program for hyperlocal journalists, and building a directory of community journalism sites.

“Local newspapers serve all these towns and many others and they publish thousands more stories than the BBC every week,” wrote David Holdsworth, controller of BBC English regions, on the BBC website.

“But in recent years joining the newspapers are this new type of local news publisher – often just one person – offering news and views about what’s happening where they live online.”

This initiative is the result of a conference held by the BBC in 2014, the Revival of Local Journalism.

Snapchat redesign focuses on its Discover section

Popular video messaging app Snapchat has changed the layout of its design, placing emphasis on its Discover section, which enables users to search for news articles and videos.

This change was prompted by the company’s desire to reach more of its users with full-screen ads, which are displayed in-between articles and videos on Discover.

Since its launch earlier this year, with 11 publishers jumping on board, Discover is failing to appeal to users, the BBC reported.

This recent redesign has also been negatively received, with users taking to social media to voice their disapproval, it said.

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