What is RBM.ads?
RBM.ads represents a technological solution for the publication on internet of classified ads and allows complementing the technical solution with business know-how and implementation of new trends in multimedia classifieds.
Its main goal is to provide an innovative, fast and efficient service, using the Internet as the primary means of customer acquisition and recruiting ads, enhancing the other media such as paper, cell phones, SMS and TV.
Why RBM?
- Improves the union between paper and web ads, without losing the edge to foreign portals.
- Improves the newspaper established brand with web products.
- Strengthen the advantage that printed papers have against web only competitors.
- It's an affordable solution, fast and easy to implement.
- The customer can choose from several commercial models, the one that suits better to him.
- Fast parameterization of client needs, therefore the start up is done before 60 days of the hiring date.
- It provides outsourcing services, so it doesn't have an impact on the organization resources.
- Solutions designed and built to follow internet classified ads standards.
- Solutions thought and developed to solve newspaper multimedia needs.
Vertical Portals
Vertical portals are determined by each of the markets that RBM.ads presents. They can be hired independently or globally, which would result in an integral horizontal portal.
Horizontal Portal
The Horizontal Portal of RBM.ads hosts all hired vertical portals. It features an intuitive and easy environment to navigate, allowing you to quickly find the desired content.
Newspaper internal users
Web site users
Private customers
Commercial customers
Defines offers or ads packages
Defines the ads characteristics
Defines the rules for upselling and crosseling offers
Defines the ads formats to be used by the clients
Ad types:
Basic ads
Premium ads
Upselling
Templates for different media
It enables to link the system to the payment methods.
Manual: For the burden of cash payments or bank transfers, when the process isn't automatic.
PayPal: for international users
Money Mail: for national users
Credit cards payment methods ( e.g. 2CheckOut )
Other systems can be integrated through an API. This can be available for the user or hidden, so it can be set up by RBM with a cost
Allows:
Check
Cancel
Modify
Select, by previously adding it to a data base
Allows defining which media will be a target for ads, especially in cases where the customer is part of a multi media company.
Any user with access to a browser and Internet connection will be able to enter the system to book ads order and browse ads.
Allows:
Create orders that contains one or more ads
Modify or delete non active orders
Browse active or historic orders
Manages the new user registering process and the info of already registered users.
It's based on templates, which includes the upselling strategies for paper ads, simplifying the process of booking ads.
It has specialized design tools for users which require ads with special characteristics.
Simple, by market and ad category.
Advanced, where ads are filtered by characteristics (e.g. Brand, model, year).
Ad ID search.
Private Customers: clicks or views.
Commercial customers: most visited ranking, most clicked ranking, search based ranking.
The site can be published in several languages.
Main logic of the complete ad booking process.
The registered customer will be able to administer its profile and the booked ads in the site.
