3 ways to serve the “mobile-only-al” generation

With a 73% increase in mobile-only content consumption — and changes coming next month to Google’s mobile search — news media companies must be mindful of providing seamless experiences, as well as segmenting and optimising mobile content appropriately. The newspaper…

Tendencias 2015 del periodismo digital.

Marcamos algunas pautas tomada de las jornadas de Periodismo Digital #VIJPD organizadas por el Oimed, el Observatorio de Investigación en Medios Digitales. 1. Narrativas en directo Cada vez habrá más narrativas en directo con el uso de blogging y streaming.…

The newsonomics of the newly quantified, gamified news reader

The Daily Beast is finding success with a mobile experience that tracks what users are reading — and gently nudges them in new directions. Will 2015 be the year we move forward on personalizing and quantifying the news? What’s in…

Digital subscriptions are key to O Globo’s Big Data strategy

Starting with customers who read its free products, O Globo builds on its list of potential subscribers — for itself and advertisers — by using Google, Apple’s Newsstand, Google Play’s Newsstand, and third-party data. Editor’s note: This is one of…

Proyectos innovadores de periodismo: el caso de “Quartz” (III)

Uno de los ejemplos del que sin duda los medios digitales españoles pueden aprender es de “Qz.com”. Su editor estuvo presente en Huesca para compartir con otros emprendedores las claves del éxito de una de las organizaciones de noticias que…

‘It’s not a repackaging, it’s a new Guardian’: The commercial benefits of the Guardian relaunch

Relaunching a news site that receives 107 million monthly unique visitors is an incredibly daunting task, particularly when that process involves changing not only the front and back ends of the site, but the entire philosophy around what a news…

4 ways mobile has changed the world

There will soon be four billion smartphones in use on the planet. With that increase comes a change in news production, distribution, consumption, and competition. In case you have been living under a giant Blackberry bush for the last eight…

Cómo el Dallas Morning News está abordando los retos del contenido hiperlocal.

In the UK the closure of regional newspapers has led to a yawning absence of local news and information. The want for hyperlocal articles, whether that’s straight news or listings of upcoming events, is so acute the Carnegie Trust has…

El 93% de la población de Gran Bretaña consume noticias a través de la impresión, PC y móvil.

How much of a boost to overall readership do UK newsbrands see from mobile-only readers? If the latest National Readership Survey results are anything to go by, it’s negligible, and the real boost to readership that comes from a digital…